It’s a year since Apple released the iPad and iPad 2 is just days away and yet there is simply no competition for the iPad!! How can this be? Well there are a few very good reasons for Apple’s success and why its competitors are finding it difficult to gain any traction against the king of digital devices. To begin with there is the infrastructure, the combination of hardware and software. One cannot deny the fact that unlike it's competitors, Apple has a tight grip on both the software and hardware. Apple makes its own software and hardware.
In addition to the above, Apple's competitors are content to settle for second best. In fact, even though Apple didn’t invent the tablet, Apple nonetheless did popularize the concept and how it fits into our lifestyle. Clearly the evidence of this is that every tablet announced or released since the iPad looks just like it. This is an interesting point because it points to the fact that every company that is making a tablet is trying to compete with what Apple is offering. In other words, they aren’t aiming at making something better than the iPad- they are just trying to catch up and are happy being second. It seems to me that the above will remain true until someone decides to step outside of Apple’s shadow and dares to think different.
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