Google has released its new keyword, or as Jason Shafton, Google's Product Marketing Manager calls it The Key Word Tool. The updated Keyword Tool is now the only Keyword Tool available in AdWords. According to Jason, Google has combined the best features from the previous Keyword Tool and the Search-based Keyword Tool into the so called “The Keyword Tool. As a consequence, the previous versions are no longer available in AdWords.
So what are the advantages of The Keyword Tool?
According to Google, “The Keyword Tool’s benefits include:
- Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
- Easy Keyword Refinement: Filter results by word or keyword match type.
- Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
- Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more”.
In addition to these improvements, “Google has also changed how it calculates Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. According to Jason, Google updated these statistics based on advertiser feedback, and Google hopes that users find them more helpful for keyword selection”.
The Keyword Tool is available to users who are signed in to AdWords as well as to the general public at this linkRelated articles: Google Adsense: The Basics
link link
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/select/KeywordToolExternal
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