Friday, March 4, 2011

RIM To Bring BlackBerry Messenger To iPhone And Android.


Canadian smartphone giant Research In Motion is working on bringing its popular BlackBerry Messenger service to users of both Android and iOS devices. According to BGR, RIM is looking at the success of copycat services such as WhatsApp and clearly feels that it should have a piece of the cross-platform instant messaging pie.
According to our sources, RIM has not yet finalized details surrounding timing or pricing, but we have heard that the company might make the software free to all users. We’re also told strategy is still being developed, however, and RIM may end up charging users a one-time fee or even a recurring fee for access to its BBM service on third-party platforms.
The real question here though is whether any potential fees coming in from new BlackBerry Messenger users could possibly outweigh the lost revenue from selling BlackBerry smartphones. As a matter of fact, if you ask any BlackBerry owner why they love their phones so much, they always point to BBM. The question then becomes, if BBM is available to the iPhone and Android devices would some BlackBerry loyalists jump ship in preference to iOS or Android devices?
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